Consumer Behavior

Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy, when they buy it, where they buy it, how often they buy it for purchase and the impact of such evaluations on future purchases, and how they dispose of it.

To achieve this defined objective structured questionnaire based on the behavior study made is prepared. The prepared questionnaire is used to get the direct responses from the consumers.

The response given by the consumers were analyzed and interpreted using different type of statistical tools used are percentage analysis and weighted average method.

After analysis and interpretation, it reveals the following points are important in improving the buying behavior attitudes, awareness, advertisement and choice of product range. After that the purchasing frequency were found out.

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