Customer Satisfaction

Consumers usually face a broad array of products and services that might satisfy a given need. How do they choose among many marketing offers? Customers form expectations about the value and satisfaction that various marketing offers will deliver and buy accordingly satisfied customer buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others.

Marketers must be careful to set the right level of expectations. If they set expectations too high, buyers will be disappointed. Customer value and customer satisfaction are key building blocks for developing and managing customer relationships.

The main objective was to study the customer behavior for a particular product:

 To study the various methods of customer awareness regarding the product, PASSION Plus.

 To find the market share of the products according to the segmentation.

 To find the ways to develop better relationship with the customers.

 To find the source of awareness regarding the bike in the customers mind.

 To find the tough competitors for the products in the market.

 The factors affecting the customers buying decision regarding the purchase of motor Cycles.

 The buyer’s opinion on the after sales services and attributes offered by the Passion plus manufacturing motorcycles.

 To the customers preferences towards two wheelers.

 To the satisfaction levels of customers about after sale service

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