Sales Promotion

Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g., lower purchase price, money back) or the inclusion of additional value-added material (e.g., something more for the same price).

Sales promotions are often confused with advertising. For instance, a television advertisement mentioning a contest awarding winners with a free trip to a Caribbean island may give the contest the appearance of advertising. While the delivery of the marketer’s message through television media is certainly labeled as advertising, what is contained in the message, namely the contest, is considered a sales promotion.

This project is intended to determine the sales increase, purchasing behaviour of the customer, product competitor and market potential.

Primarily, the well defined objectives are framed according to the study. Then questionnaire is prepaed based on the defined objectives. The prepared questionnaire is used to get the direct response from the customers. The response given by the customers are analyzed and interpret using different types of statistical tools such as percentage analysis, weighted average method.

From the analysis some general findings are araised and that are more related with the framed objectives for this study. According to the findings the suggestion and recommendations are given and the conclusions are also based on the findings which will be more helpful for the organization.

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