Telemarketing (sometimes known as inside sales, or telesales) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

The two major categories of telemarketing are Business-to-business and Business-to-consumer.


Lead Generation, the gathering of information

Sales, using persuasion to sell a product or service

Outbound, proactive marketing in which prospective and preexisting customers are contacted directly

Inbound, reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

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