Women Power in Business

It is no longer the world of few business elites like Carly Fiorina(the first women to head a Fortune 200 company Hewlett-Packard Company in 1999 and later member of the Foundation Board of the world Economic Forum and an Honorary Fellow of the London Business School), Indira Nooyi(Chairperson and Chief Executive Officer of PepsiCo and U.S.-India Business Council) and Angela Merkel (Chancellor of Germany). Rather, a sphere which started accomodating number of female entrepreneurs within its ambit. The recent ad campaign launched by Van Heusen Woemn shows the several shades of a female; as and entrepreneur, a professional and a corporate leader, and if surveys are to go by, this is no longer mere romanticism being lent to the ever-growing segment of aspiring and ambitious women across the world. Kartikeya Batra analyses the rising women power in Business.

            Not only are business across the globe seeing an increasing number of female as entrepreneurs, many of whom are bosses to a number of talented men, but also women across the world are forming an attractive market segment, courtesy their increased decision-making authority in matters related to spending. Larger than life aspirations and pursuit for independence amongst the section have also ensured a growing number of women entrepreneurs who are going great guns. In a nutshell, economics across the world are finding it increasingly difficult to ignore women, rather it has become next to imperative to treat them as crucial components of the global system.

Women As Corporate Professionals

Not only have they formed attractive markets, women have also assumed an enlarged role on the other end of the spectrum, donning the mantle of professionals serving top-notch companies with the highest levels of efficacy. The ever-growing clout of female professionals across the world can be very well gauged by the BCG’s finding that by 2014, women’s income will rise by $5 trillion to $15.6 trillion, which is nearly a jump of 200 per cent from the existing levels.

            The notion of appointing women as part of a corporate workforce is no longer restricted to the concept of maintaining gender balance amongst employees. Studies have substantiated the enhanced levels of efficiency that they carry along with them. While the fact that amongst the Fortune 500 Companies, only three percent of the CEOs are women, may not be heartening, the irony lies in the observation that the Fortune 500 Companies that have a higher percentage of female workers have generated almost 35 percent higher return on equity and 34 percent higher benefits to shareholders.

Women As Entrepreneurs:

A look at some interesting pieces of news. Four years ago, Turkey saw the initiation of the Women Entrepreneur Award of the Year. The number of applicants then was an abysmal 113. By 2010, the number has raisen to 3640. It has been estimated completely or co-owned by women. Interestingly their number is increasing at a rate that is double that of the growth of firms in the country. Identifying its imminent need and to promote education regarding entrepreneurship amongst women, Goldman Sachs has recently tied up with the Indian School of Business in India.

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