Brand Awareness

“A good broker system must be able to cope with an extremely complex and dynamic environment.”
There is growing competition between brokerage firms in post reform India. For investors, it is always difficult to decide which brokerage firm to choose.
The microstructure of the stock market in which brokers work is highly dynamic and volatile. Many stocks are available to be bought and sold, each exhibiting its own patterns and characteristics that are highly unpredictable. With so many options and considerations that need to be taken into account, it is an extremely arduous task for a broker to investigate aspects of the stock market and consistently provide effective advice to their clients.
Thus, brokers perform their day-to-day tasks with the aid of a broker system. Such a system should provide tools for interacting with exchanges and performing analysis. As a consequence, these broker systems are quite large and complicated by themselves.
The main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness. The major findings of this study are that people are interested to invest in stock market but they lack knowledge.
Research was carried out to find out the brand awareness of online trading firms with special reference to IIFL Ltd., as well as to find out the preferred brokerage house by people. Research was also carried to figure out what people prefer while investing in stock market.
This project aims to analyze the brand awareness of different stock brokers on the basis of their services, products, growth, and their subsidiaries. Because Stockbrokers are one of the main participants in stock exchanges worldwide, they often act as an agent for their clients, making trades on their behalf. They also act as advisors, providing suggestions to their clients on what stocks to buy and sell.

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