MANAGEMENT INFORMATION SYSTEMS

ASSIGNMENT –I
1. (a) Define MIS.
(b) Hardware.
(c) Data base.
(d) Transaction processing system.
(e) Marketing information system.
(f) Normalisation.
2. Discuss the role of MIS in decision making in management.
3. Information is wealth comment.
4. Explain the steps involved in system development life cycle.
ASSIGNMENT –II
5. State the contribution of strategic information system in decision making.
6. Bring out need for functional information system for an organiation.
7. What are the recent trends in IT?
8. Case study :
Korean car manufacturer Kia Motors started selling in the North American market,
promising high-quality vehicles at prices well below the competition. In 1994, Kia sold
12,000 cars, and by 2004, Kia had sold 270,000 cars. From a marketing end standpoint, Kia
has been a phenomenal success. But until 2002 Kia ranked at the bottom of J. D. Power
and Associates’ annual initial-quality survey of new vehicle owners. In 1997 when the
average North American car had 1.1 defects per vehicle, Kia had 2.75. In 2002 Kia had
improved to 2.12 defects per vehicle, but the industry average was 1.33. Kia had a long way
to go, and it was affecting its ability to sell cars, retain customers, and keep operational
costs down.
Like all manufacturers of vehicles sold in North America, Kia had to create a system by
December 1, 2003 to report any defects, accidents, or injuries involving its vehicles to the
U.S. National Highway Traffic Safety Administration (NHTSA).
Kia Motors uses a manufacturing and production system to help in identifying sources of
defects in their automobiles. Kia uses the information from the system to improve its
production processes to eliminate or reduce defects. Improving vehicle quality lowers Kia’s
costs for warranty repairs while increasing customer satisfaction.
(a) Why was it so difficult for Kia to identify sources of defects in the cars it produced?
(b) What was the business impact of Kia not having an information system to track
defects?
(DE2MB 13)
(c) What management, organization and technology issues did Kia have to address when
it adopted its new quality control system?

No comments:

Post a Comment