The project is a
practical, in-depth study of a problem, issue, opportunity, technique or
procedure – or some combination of these aspects of business. Typically, you
will be required to define an area of investigation, carve out research design,
assemble relevant data, analyse the data, draw conclusions and make
recommendations. Your project should demonstrate organisational, analytical and
evaluative skills, and, where appropriate, an ability to design a suitable
implementation and review procedure.
The project is the longest (24,000 words) and most original
piece of work you will undertake in your post-graduate study. It will occupy,
with varying degrees of commitment, a period of two semesters.
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